Objectives

Based an analysis of the scope and the intended audience of a project, a web developer then states clearly what are the expected outcomes. These inform the objectives of the site and in turn serve as a benchmark for evaluating the effectiveness of the design.    Evaluation is the last phase of the eleven-step model.

Objectives should inform every stage of the design model. Every ingredient of the planning, production, and evaluation of a web site must be informed by the objectives.