Based an analysis of the scope and the intended audience of a project, a web developer
then states clearly what are the expected outcomes. These inform the objectives of the
site and in turn serve as a benchmark for evaluating the effectiveness of the design.
Evaluation is the last phase of the eleven-step model.
Objectives should inform every stage of the design model. Every ingredient of the
planning, production, and evaluation of a web site must be informed by the objectives.